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“Fancy Food” Hits $148.7 Billion! – New York (June, 2019), By: Dr. Walid ElNaggar

Specialty Food Association (SFA) is shacking the NYC market with   total sales that jumped 9.8 percent between 2016 and 2018, reaching $148.7 billion.

Such sales outpaced the growth of all food at retail – up 10.3 percent vs. 3.1 percent.

The floor plans along with the general decoration of the whole exhibition are new and attractive.  SFA succeeded in attracting more than 5000 companies in the field of food industry, from various countries all over the world. 

No doubt that various non-US based companies have such huge potentials to at least find an agent or a distributor.  Such a huge event is organized on classified-based sections, where the visitor would enjoy both knowledge and taste from a various array of companies for each country.

Pretty much like visitors, companies agree that the exhibition was stunning in its impact, where the common message of self-promoting for each entity is properly convey via the opulently adorned tables of free samples and gifts.  The size rent by each company varies according to its size and fame!  As is the case, the bigger the size of the rented area of the company the more important its status or market share, especially when its section is elaborately embellished; an opportunity that not only reflects its sumptuous but more importantly provides such companies with unrivaled pubic exposure among other guru companies that flaunt their products!

It is worth noticing that SFA, founded in 1952 as “the National Association for the Specialty Food Trade”, represents more than 3500 member-companies in the field of food industry, where representation is achieved through membership!  As much as it is, SFA tends to play a major role in the field of food industry, based on respected data bank together with educational events and electronic (on-line) networking opportunities for its members!  Statistically, SFA announced that total sales of specialty food in the US exceeded $127 billion in 2016!

Usually, one hears about various lectures teaching or preaching about happiness, pretty much like life coaches who advise to keep smiling for its healthy and social effects. 

Before continuing, it is important to highlight the efforts of the Press committee in SFA.  The SFA press team, led by the fabulous 

 

Julie and Jennifer (with the writer) and the wonderful Julie and Avis (at reception desk), had done an amazing job throughout the duration of the exhibition, where they provided their fellows from different media backgrounds and channels with all materials about various companies in the exhibition.  Additionally, they provided the media fellows with beverages, phone charges, and stationary.

Actually, the stories of success and persistence to continue and develop in the field of food industry throughout the globe never end.  For example, Susann Rivera, marketing director MilkBoy, confirmed that its company is the only Swiss chocolate in the US market, chocolates that is widely known for its very special authentic taste.

Finally, it is to say that SFA has successfully established an ideal model for industries in other fields to follow, where SFA practically helps all parties in the field of food industry.

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